Nowadays, people prefer to use their phones for surfing any website. In this article, we are going to discuss the ways of doing mobile SEO. Even Google has started favoring websites that are mobile phone friendly. The mobile websites are configured on three bases, namely
- Responsive web design
- Dynamic serving
- Separate URLs
12 Best Ways to do Mobile SEO
These configurations have their features that build the site. Now taking it forward, there are 12 ways to guide you best for doing mobile SEO. They are as follows
1. Opt not to Block JavaScript, CSS or Image Files
The developers generally block JavaScript, CSS, or image files, but it is against the Google guidelines. Also, make sure from Google webmaster that all your CSS, JavaScript & image files are crawlable. So, make sure that none of your pages are hidden from Google through robot.txt.
2. Optimize Non-Payable Content
Make sure that the video content for desktop websites is mobile-friendly as well. Also, avoid Flash so that the search engine can understand your content easily.
3. Fix Faulty Redirects and Cross-Links
Ensure to maintain the health of your website by keeping a check on crawl errors. Timely clean them so that the search engine can find your website easily. It will increase the compatibility of your mobile-friendly website.
4. Steer Clear of Mobile-Only 404s
Sometimes the search of the same URL will appear appropriately on the desktop but show 404 errors on mobile devices. Check the confirmation for mobile and maintain it to avoid a 404 error notification.
5. Keep Your Site Lightning Fast
Lighten your website when it is loading. The quick loading website attracts more traffic than the ones that take a lot of time. Track the score of your site regularly.
6. Use ‘Rel-Alternate Media’
Add this attribute to the website of the desktop to ensure the mapping of URLs of both desktop & mobile sites.
7. Add the “Vary: User-Agent” HTTP Header
It is advised to configure the server to return to the ‘Vary: User-Agent’ HTTP header. It will also help in running the website smoothly and maintain the SEO of it as well.
8. Use ‘Rel-Canonical’
These tags will help you to keep away from duplicate content on your website. By consolidating & proper indexing, the site will be prevented from confusion.
9. Optimize Titles and Meta Descriptions
Mobile devices are small in terms of sizes, so do keywords research properly. Maintain the titles & Meta description with rich keywords for better search appearances.
10. Use Structured Data
With the page speed tool, check the downloading time of your website. In case of delay, look for errors and rectify them. Structured data helps you in maintaining the rank in Google search.
11. Take Advantages of Local Searches
With GPS, you can easily reach your business, and it will help you in boosting the clicks & conversions. Thus, try to optimize your website as per the local searches and add details of your business.
12. Build Mobile Sitemaps
Make an XML sitemap specifically for your mobile’s website. It will help you in tracking the site in a better way. Also, keep it separate from the desktop version.
Conclusion
Since people use mobile phones very often these days, websites must be made mobile friendly. Creating secure loading pages, rich keyword content, and customer engagement will benefit your site. It will give you higher conversions and low bounce rates.
