Being able to advertise on Facebook is a great power to wield and it is not just limited to the companies who have big budgets for spending on marketing and advertising. If you run a small business and you have smaller budgets, you can still consider advertising on Facebook. In this article, we are going to discuss Facebook ads for small businesses. Let’s get started!
Facebook Ads For Small Businesses
Be Clear About Your Objective For Advertising
If you happen to simply shoot an ad mindlessly into social media space, you won’t be reaping any rewards. This is why you need to take some time to define a precise advertising objective. What exactly is an advertising objective? It is basically what goal you want your ad to accomplish. Do you wish for the ad to help you build brand awareness or direct traffic, or maybe you want it to generate sales? You must first try to find this out. In the case of Facebook ads, a clear objective is very vital. This is mainly because it serves as a general touchpoint throughout the entire process. It helps in determining the ad copy you will be using and how pushy your ads will be.
Make Sure You Identify Your Audience Correctly
When you have a poor understanding of your intended audience, it can hurt even the most brilliant advertising campaign. For instance, if your company sells retirement homes, then marketing to 18-to-24-year-olds wouldn’t do you any good. However, you must remember that targeting the correct audience isn’t that basic. Inside Facebook Ads Manager, you will be able to filter your audience based on location, age, gender, language, interests, and much more. You can also target people who have specific interests.
Determine The Optimal Budget
You have to provide an estimated daily budget and then choose whether you wish your ad to run continuously or simply over a fixed period. Your company or business doesn’t need to be thriving in order to advertise on Facebook. You can always choose to run a lead campaign, depending upon your budget. You can also happen to choose between automatic placements and specified placements.
Facebook itself however recommends automatic placements because then your ads can follow where your audience is most likely to see them. This will save you a lot of time as well as money. Apart from this, consider creating a Facebook page even though you do not need one to run ads. Without a Facebook page, you will be able to only run sidebar advertisements which are known as right-column advertisements. With a Facebook page, your company or business’s advertisements can start to appear in the newsfeed as well as in sponsored posts.
Monitor Your Ad Campaigns
Facebook’s Ads Manager dashboard allows all advertisers to monitor the performance of their active campaigns. The dashboard tends to provide many valuable insights on things such as engagement, performance, clicks, conversions, and so on.
This brings us to the end of our discussion on Facebook ads for small businesses. Now, do let us know some of your strategies for the same.
