Pivot Your Brand During a Crisis
It becomes extremely important for a brand to be able to pivot very quickly when hit with a crisis. Nothing happens to remain the same during a crisis. Starting from consumer behavior to the global economy, it all goes through a huge transformation. In this article, we are going to discuss how to pivot your brand during a crisis. Let’s get started!
Embrace Digital Transformation
If your business happens to run primarily out of a brick and mortar store, then it is time for you to find the digital version of whatever your brand is all about. Ask yourself if you can deliver your product or service digitally. For instance, restaurants are a sector that have been hit pretty badly, and therefore they are transitioning their business online extremely effectively. They are now pushing their customers to opt for online delivery using various apps that provide this service. Likewise, you too must try to figure out how you can transition your business online.
Try and Leverage all Your Existing Resources
When you are in a crisis, you need to be able to learn how to leverage your current assets and resources so that you can align them with the current needs of your customers. For instance, as of right now, because of the COVID-19 pandemic, many businesses and brands have already made successful pivots to fill different customer needs. This is allowing them to keep operating during this time.
To do this, you need to ask some important questions to yourself and your team. What exactly do people need the most as of right now? How can your brand or business fill that gap using the existing resources?
Consider Deepening the Loyalty of your Existing Customers
Your brand needs to start being real, authentic, and extremely transparent about its efforts to serve customers. You, via your brand, must be able to let your customers know how they can support you in return. Loyal customers are always equivalent to champions for any company. You must be able to continue maintaining a strong relationship with your clients and consumers. This will help your brand successfully avert the crisis and pivot efficiently.
You Have to Explore the Advantages of Collaboration
This is an absolute must during a crisis. You have to remember that we are all in this together. Amid a crisis, partnerships can often tend to help give you access to brand new customers and markets. To do this, ask yourself which partners seem to have the resources you can leverage. Is there a possible partner you can think of who can help sell your product or service to their customer base? Lastly, always keep a note of the fact that true partnerships and successful collaborations are a win-win situation. Therefore, being able to collaborate is the best possible thing you can do in a crisis.
This brings us to the end of our discussion on how to pivot your brand during a crisis. Now, let us know some of your personal opinions on the same.
