How to Perfectly Know Your Target Audience
If you are shooting in the dark trying to find your target audience, then this article is for you. Finding and knowing more about your target audience is all about how good you are with conducting research extensively. Mentioned below are some of the most effective ways to find out your target audience.
Learn More About Your Customers By Using Google Analytics
Google Analytics happens to be a great tool for obtaining key details about your audience such as demographics, interests, and so on. Google Analytics will enable you to observe many website insights. It is generally broken up into different sections such as age, gender, and location. You will also be provided with varied colorful graphs to interpret these sections.
Create A Readers Persona To Be Able To Target Your Audience Perfectly
Reader personas will help you to never forget for whom you are writing. Also, the great thing about reader personas is the fact that that you can closely align them to your buyer persona. This is because they are nearly identical.
Consider Looking at Your Social Media Analytics
You have to carefully examine which type of content is engaging your followers on the social media channels the most. Is it when you are posting a funny meme on Instagram or when you are creating a poll on Twitter? By taking a hard look at these questions, you will be able to piece together who exactly is your target audience.
Use Facebook Insights To Your Advantage
If you happen to have a Facebook page, then this particular tool will be golden for you. Facebook gives every single page a huge set of insights absolutely for free. These insights work quite similarly to those of Google Analytics. By using the insights from Facebook, you will be able to receive critical information that is needed to create a target audience.
Monitoring Content on Your Website
Start actively monitoring your best as well as the worst-performing content areas on your website. Your website is one of the first digital points of contact for a lot of your target audience. This is why understanding what interests them is a great way to learn more about your target audience.
Engage With Your Social Media Audience or Followers
You must interact with your social media followers because they are loosely comprised of your core target audience. When you create your buyer persona, they are the first set of audiences you need to look into. Now, if you are new on social media then you can simply ask your followers what they want to see. Use tools such as Instagram Stories and DMs to get their responses for how or what you are doing. Whatever engagement you might be getting, positive or negative, can end up influencing how you attract more audience members.
For example, if you are a lifestyle brand, try tweeting out something that invites a CTA, like “Send us a picture of your favorite winter outfits”. When this evokes a response, you will know what kind of winter clothing your audience prefers.
Conclusion
This brings us to the end of our discussion on how to perfectly know your target audience. Now, do let us know some of your personal thoughts and opinions on the same.
