There are many things that you can do to increase your sign-ups. You can drive sign-ups by creating a free newsletter or paid subscription service. Most of these do not require coding. And you can create a massive number of differences in the conversions you get. Here we are presenting five tips that will help you to drive more sign-ups for your business.
Best 5 Tips for Driving More Sign-ups for your Business
1. Use Call to Action Feature
The call to action is an essential feature of any sign-up page. There is no purpose in the site without it. There are so many sites that make the call to action nearly hidden. It mixes into the background. Sometimes it’s the same as other buttons on the page.
Remember that your call to action is distinguished from the other pages of your site. Use different colors and larger font. You can also use prominent positioning for the best outcomes. Test your call to action.
2. Create a Simple Sign-up Page
Your goal is to get more sign-ups. Create pages that are simple. No one likes to fill out long forms and if the questions are complicated, then it becomes tiresome to fill out the form.
If it is just a sign-up page, then the required questions should be less. For instance, name and email id. If it is the payment page, then ask all the required information that is needed by your credit card processor. Make sure they can auto-fill their data from their billing address if there is a requirement of the shipping address.
3. Giving a Guarantee
Guarantees vary on the reason your visitors are signing up. If they are signing up for a free newsletter or sign-up, then you can provide a guarantee that you will not share their details with other companies.
Give a long term money-back guarantee. The reason is people do not explore much about the product in the short term, and they cancel the subscription very early.
4. Apply Popup Features for Sign-ups
Creating a particular sign-up page is a barrier. The audience will be making some commitment by signing up for the page. You can use a popup feature. By doing that, audience will not have to leave a page to subscribe or sign-up. It is found in the studies that popup features for the sign-up can increase the sign-ups by up to 50%.
5. Giving incentive
Hence, it does not matter that you are offering free subscriptions or a paid newsletter. Giving incentives is the best way to increase conversions. You can offer free e-book or pdf for your subscribers. If you are selling paid subscriptions, you can provide free services for one month.
You can also offer coupons. It may feel expensive to provide, but you need to think that you can cover these expenses later when they subscribe.
Conclusion
Increasing the rate of sign-ups is a great way to keep your audience engaged. After the signing up process, you must provide significant customer service to them. Here were some tips for driving more sign-ups for your business.
