How to Run Google Search Ads Effectively:
If you are planning to invest money in online ads to connect your audience and widen your brand exposure, there is no better service than Google ads. Just two years after Google search, one of the most popular search engines in the world, Google ads were launched. Google named its advertising service as AdWords in October 2000 when it was launched. Google Adwords was later re-branded to Google ads in 2018. This article will guide you to discover Google search ads and how to optimize your ad campaigns by using the right tools.
Google ads can be described as an online marketing platform. Google ads can be classified as an advertising platform that falls under PPC or Pays Per Click. In a PPC marketing channel, the advertiser has to pay per each click or each impression (CPM). However, for Pay-per-click campaigns to be implemented effectively, a strong foundation is to be established for advertising.
It requires a solid strategy. Although PPC advertisers such as Google ads facilitate a quick start for PPC, it is recommended to do a little bit of research before starting.
Google offers three types of advertising campaigns – search ads, display ads, and video ads. Here, we are discussing search ads offered by Google. Search ads are nothing but text ads that appear in the search results page when a user searches a keyword in Google search. Google ads allow advertisers to generate and upload well-timed and relevant posts online. This applies to both mobile and desktop platforms. Google ads is an extremely effective advertising platform that enables the advertiser to reach out to their target audience.
This is implemented by displaying the business on the search results page related to specific keywords. These keywords are pre-determined by the advertiser. The advantage of search ads is that they are very likely to be relevant and useful for the audience.
Keyword research is the cornerstone for constructing an effective Google search ad campaign. Google is constantly evolving to display the most relevant results for the users. So it is vital to optimize your keywords to reach out to the right audience. Using very broad keywords may not produce the desired effects. The primary factor that is analyzed for ranking algorithms is keywords, whether or not the search was done with text or by voice. Many tools can be used to prepare your list of master keywords such as SEMrush, Answer The Public, Uber Suggest, and Google keyword planner.
A good landing page can increase your conversion rate
Your search ad campaign should be synchronized with a good landing page to maximize the results. A great landing page is a pivotal factor in increasing the conversion rate of your website. The landing page should cater information in an easy to follow and visually stunning, decluttered format. The landing page also focuses on promotion and increase the turnouts of the product or service offered by the brand.