How Top Companies are Dominating on Google Search Results
In a world with healthy competition, it is tough to dominate Google’s search results. Even if you optimize every element of your site or create top-notch SEO rich content, you will find some competitors in that same race of SERP domination. Sometimes, you might have seen some competitors are repeatedly dominating Google’s SERP. But the question is how they can reach among the top 5 Google search results repeatedly. In this article, we’ll reveal how top companies are dominating on Google Search results.
Quality Over Quantity
Google cares more about quality!! If you want to rule over SERP, always prefer to do quality work. Avoid focusing on doing something too many times and start focusing on doing less but in the right manner. Google’s main aim is to increase the quality of the search engine and all the other information on the web. Don’t push out too much content every single day, rather worry more about giving one or two good pieces of content every single week.
Paid Search Results
Paid search results guarantee your presence at the top of Google’s search page. These paid results will make your website appear at the top of a SERP, generally in the Ad section or within a separate shopping section. For this, you will need to set up an account on Ad Words to appear at the top of the Google search page. Your appearance at the top of SERP depends on how much you are willing to pay Google AdWords in per click on your Ad. However, this is not the only criteria, as Google also consider some other aspects like relevancy or quality of your ad, clicks on your previous ad, and the relevancy of your landing page for searchers.
Create SEO Rich Content
A great SEO rich content has so much to do with the addition of organic keywords. Remember that Google wants the addition of keywords in your content and not overstuffing of keywords. That means the overstuffing of keywords triggers Google’s Penguin Algorithm, which affects your listing on Google’s SERP. Instead of repeating target keywords, you can use Latent Semantic Indexing (LSI) keywords in your article. LSI keywords are similar keywords that will help to make your content more organic.
Sitelinks
When you search for any brand or a publisher on Google search, some additional links appear under the main URL that are called Sitelinks. With the use of Sitelinks, your site becomes easy to navigate for visitors, and the chances are your preferred Sitelinks appear at the top of the search results page.
Google shows Sitelinks only if they are useful to the users. You don’t have much control over how Sitelinks will appear in the search result.
Create Videos & Relevant Images
If you have a YouTube channel, try to regularly update it with quality videos and loads of subscribers. Proper optimization of the video with target keywords makes Google discover and crawl your content. After that, attach your YouTube Video on your website’s page. Another important thing that Google notices is the use of relevant images in your blog post or article.
It is tough to read a 1500-2000 words article without even a single image. So, add some relevant images or create one. Don’t forget to add Alt tags, as these tags describe your image’s content. This brings us to the end of our discussion on how the top companies are dominating Google Search results.
