Social Media Marketers Guide to Infographic Marketing
There is a constant demand for bite-sized information and visual content. Infographic marketing is a great tool to boost brand visibility on social media platforms. It became highly popular as a content marketing tool three or four years ago. Thanks to technological advances with the widespread adoption of mobile internet access, the average human has a shorter attention span. This means that visual content is essential in capturing attention for a small time period. Attractive and high-quality infographics are shared three times more than any other type of content. Nearly 65% of B2B Marketers use infographic content. In this article, we discuss the social media marketers guide to Infographic Marketing
These infographics can be used for a variety of purposes, including:
- Education audience about your business
- Planning growth strategy
- Boosting brand awareness
- Visualizing customer journey
This guide may help you with your Infographic Marketing.
Select the right topic
It would help if you considered a trending topic in your domain that can be converted into a powerful and attractive infographic. You can also refer to Google Trends to fetch what issues are receiving more inquiries. You can go through your old presentations and blogs. Those who received higher engagement can be worth revisiting and repurposing, and some evergreen topics are always great for repurposing. If you have customer data that provides insights into your business, conveying it as an infographic could be highly effective. Additionally, you should keep in mind that you should never create an infographic to promote your products, brand, or services. Moreover, Infographics should be designed to give value to the audience.
Do your Research
Your research is the lifeblood of your infographic. You can refer to facts and statistics or can make use of customer survey data, sales reports, and industry trends. While using facts and statistics, always ensure they are recent and from credible sources. You can make use of quotes to help boost the credibility of your argument. Make use of quotes particularly, if they are witty and humorous.
Choose the right color scheme and fonts
Try to pick colors that complement each other. It is ideal if you can implement your brand colors into infographics. This may be challenging because you have to consider colors that are pleasant to the eye. The font is another critical consideration, and it can make or break your infographic design. The aim is to provide valuable information, which needs to be readable and quickly acknowledged. It is best to go with simple ones that give your infographic a professional look.
The choice of fonts should also be compatible with your brand image and the topic theme. Make good use of selective fonts, and not every font that looks good to you will appeal to your audience. Multiple fonts may sometimes appear messy and inconvenient to read.
Start writing
Start working in a dominant narrative. Think visually, try to use text succinct enough to support visual elements in your infographic. The headline should deliver an immediate impact. Construct a compelling narrative, as it enables readers to go on a journey through the infographic. The best way is to consider the infographic’s objective while keeping yourself in the shoes of your target reader. Proofreading is an essential part. Moreover, spelling and grammar mistakes can destroy an infographic. After your work is finalized, invite someone to analyze and get their opinions.
Promote your work
You need a consistent promotion effort if you want your infographic marketing to succeed. It would be best if you published them on social media platforms and infographic directories. You can also outreach famous bloggers and can make use of email promotions. To get more of an optimal reach, you can publish them on slide share. Be careful with your content, as you might need to resize it to meet the design specifications of each platform. Moreover, make use of tools for analysis and orienting the content with trends. Lastly, be consistent with your work and try to provide value to your audience.
This brings us to the end of our discussion on the social media marketers guide to Infographic Marketing.
