Marketing Automation is a process which helps businesses grow seamlessly by automating most of their online marketing activities such as tracking customer engagement and delivering personalized experiences.
Know about Marketing Automation
Businesses, by leveraging marketing automation connected to a CRM, can track and act on customer data to deliver automated engagements across the entire web. This will helps enable various brands and marketers to set up robust campaigns. It delivers all the right message to the right person at the right time.
A recent study conducted by the institution State of the Connected Customer reported that close to 69% of buyers always expect personalized and ‘Amazon-like’ customer experiences. Thus, marketing automation in 2020 is an extremely important thing to consider in your own marketing mix. Companies can do several things such as personalize interactions with customers, align themselves with the ideal customer experience, and also help customers find exactly what matters to them the most.
B2B companies
Now, when it comes to B2B or business-to-business companies, it also tends to help them out by reaching and engaging prospects in many ways. Some of them include – email marketing, social media marketing, lead nurturing, inbound marketing and more.
As of right now, the key benefits are that marketing automation generates more leads, moves them quickly through the pipeline, engages buyers on their terms with both dynamic and personalized campaigns, and much more.
What Are Some Common Challenges That Marketing Automation Can Solve?
On a day-to-day basis, marketing and sales teams can often face many of the same challenges. So how can they be solved using marketing automation? Let’s find out.
Dropping Conversion Rates While Your Lead database Is Overflowing
Marketers can very easily use lead scoring and grading in order to determine how engaged a prospect is. Most of the time this is something that is calculated based on activities like interacting with website content or emails. Also, marketers are also able to see how closely a prospect happens to match the profile of an ideal buyer. Lead scoring and grading features make it extremely easy to prioritize which leads should be followed up with first.
Losing Out On Opportunities Because Sales Reps Don’t Connect With Buyers At The Right Time
Marketing Automation features such as lead nurturing are powerful enough to ensure that you won’t be missing out on any opportunity. For example, prospects who are not ready to interact with sales teams can be add automatically to an educational email journey. This will then deliver relevant and dynamic content based on their preferences until they are finally ready to make a purchase.
Goals Related To Sales and Marketing Are At Opposite Ends
It has been observed that sometimes sales teams are left completely in the dark when it comes to how marketing efforts are being carried out. If both the sales and marketing team work together, then can clearly identify what an ideal lead happens to looks like. Together they both can create a process for sourcing, passing, and guiding leads through the sales funnel.
This brings us to the end of our discussion on marketing automation. Now, let us know some of your own thoughts and opinions on the same.
