Strategies for Optimizing Your Video for Better conversions
Nowadays, Video SEO is simply optimizing your video to be indexed on the search engine results pages for relevant keyword searches. There are many optimization strategies for better conversions and a higher chance of ranking. In the last few years, video marketing has become more popular with businesses, thanks to YouTube. Now we walk around with cell phones in our pockets that can shoot high-quality videos.
Choose the Right Video Hosting Platform
When choosing your video hosting platform, you’ll need to consider the reasons to gain site traffic and new leads. Or is your goal more general such as brand awareness? Are you optimizing your video for better conversions? If you’re less concerned about getting traffic, YouTube and Vimeo may be options to explore. The thing with platforms of this nature is that most of the traffic goes to them rather than your website.
Insert a Video Transcript
As you’re scrolling through your Facebook feed, you likely see several videos known as a video transcript. Not only do video transcripts make your videos accessible, but they also make them more scrap-able by search bots. Transcripts act as page copy; the more indexable a text, then that means you can rank for more queries. Paying more attention to transcripts is the main focus of the page, as it will have more of an impact on rankings.
Make Sure Your Thumbnail Image is Engaging
The video thumbnail is what the searcher will see when your video is indexed as it plays a significant role when people click. Your thumbnail image needs to be compelling, relevant, and all-around beautiful! Your video thumbnail is more important than your title it determines whether or not people will click. Make sure it’s relevant to what you’re trying to rank.
Pay Attention to the Title and Description of Your Video
Just like they do for a blog post, the title description plays a factor in ranking videos for better optimization. Moreover, spend time crafting an engaging video title and do keyword research to ensure you’re targeting keywords that people are searching for. Don’t just stuff the title and description with loads of keywords. Make sure it is clickable and interesting.
Ensure the Rest of Your Video is Optimized for SEO
You can’t rely solely on optimizing your video to receive placement on the SERPs; it’s not more important. While it can be challenging to create high-quality video content, ensure the SEO components are in place. The other piece is, does this page relate to the video in question or is it just thrown in there?
Embed the Video You Want
Google typically indexes only one video per page, so if you’re including multiple videos, ensure which video is first. The search engine crawlers usually stop crawling after that first video. Therefore, having multiple videos on the page is probably not the best idea if you’re trying to optimize for one video specifically. Keeping the page focused around that video as it will lead to make the video the focus of the page.
