Strategies for Video Marketing in 2020
Video marketing is the process of increasing popularity and the market of a company using videos posted on the internet and social media platforms. The video marketing industry has emerged as the future of the marketing industry with the introduction of new video streaming platforms and social networking websites. These are very famous among youth nowadays.
Marketing using videos can be done in various ways. For example, these days, vlogs are highly popular platforms. These vlogs can be used in promoting a brand or a product on YouTube. Product review has emerged as one of the most significant content section.
Another thing is the promotional video; these videos are streamed before the starting of the main content videos. Some money is given to the creator of video to play these promotional videos before starting their videos. Some channels provide the facility of interviews for the promotion of the products.
Here we will provide information about the video marketing strategy for 2020:
1. People all around the world prefer watching videos rather than surfing the internet
It is estimated that almost 85% of people who use the internet are more interested in watching videos. People aged from 25 to 35 are among the ones who watch maximum video content online. Males enjoy watching 45% more video content than the female user. Every day this percentage of people watching video content is increasing very rapidly.
2. The requirement of video content is enhancing
People are willing to watch more videos of the brand or product they want to use and support. Almost 54% of people believe that there is a need to increase video content online. However, companies have benefited a lot from creating good promotional videos. There is more curiosity among people to watch their favorite brands and products in videos.
3. Video emerges as a useful marketing tool
On an estimate, 87% of marketing professionals encourage the use of video marketing for the promotion of their products. It was not until 2018 that it has shown a tremendous increase in its usage. People prefer watching videos to reading. They believe that videos provide a better understanding of the products.
4. Social media provides a better platform for promotional videos
With millions of people using some sort of social media platforms these days, it has become very profitable for big companies. Around 73% of social media users have accepted that they have been influenced to purchase some sort of products by promotional videos on social media platforms.
5. Profit with video marketing
Many marketing experts say that it is better to use video marketing as the source of creating awareness and trust among consumers. They believe that it provides companies with a better return on investment. Moreover, it has proven to be very successful in the promotion of products.
6. Helps to influence people to buy the products
With a better explanation of the products in the video, it becomes easy for the customer to select better suitable products for themselves. 8 out of 10 people purchase something after watching some sort of promotional video.
