Adwords Optimization Rules
Are you someone serious about making your Google AdWords campaigns a success? If yes, then you need to be aware of all the best optimization rules. In this article, we are going to discuss the best Adwords optimization rules. Let’s jump into it straight away!
If you don’t already have a List of KPIs, come up with one
Generally, your Google Ads key performance indicators, or KPIs, are the most important metrics for determining how successful your Google Ads are. Thus, the first rule is to come up with a list of KPIs. Also, remember that every business has different KPIs depending on what they are looking to gain from Google Ads. For instance, if your main goal is to get traffic to your website, some of your KPIs should likely be including clicks and CTR (click-through-rate).
Try to identify KPIs which are low performing
You must always remember to have a number to aim for. Also, you must know when something is not right. For example, if someone happens to download your content, then what value does that bring to your business? Apart from that, how much are you willing to pay for it? The number that comes to mind, in this case, will be your target CPA.
Consider revisiting your bidding strategy
As you may already know, there happens to exist two main categories of bidding strategies on Google Ads which are manual and automated. This is on the campaign level where bid strategies are controlled. Now, to switch, first click on ‘settings’ under any campaign. After that, under the ‘bidding’ option click on the ‘change bid strategy’ option. While doing this, you must keep in mind all the pros and cons that are attached to both automated and manual bidding. Never knock either strategy until you have tried it for yourself.
When it comes to the automated bidding strategy, it is obviously less time-consuming. With this bidding strategy, you will be able to let Google take care of what you want to focus on. It could be anything from conversions, conversion value, clicks, to impression share. Once you select an option, you will be then prompted to fill out some information related to your target and that’s it. From there, you can sit back and relax as the Google algorithm will adjust all the bids for you. It does so based on its performance predictions.
On the flip side, when it comes to manual bidding, you will need to be able to decide for yourself which ad groups and keywords you want to adjust bids on. Remember, you will have to do this completely based on your own analysis of their performance. Thus, this option tends to give you an increased amount of control over your bids.
Always add negative keywords to your campaign
It is very important that you add negative keywords because it is one of the easiest ways to eliminate wasted spending within your Google Ads account. The search terms which result in your ad being shown always happens to constantly change. This is why it is important you look through them. You must pick out the extremely irrelevant ones and then add them as negative keywords.
This brings us to the end of our discussion on the best AdWords optimization rules. Now, let us know some of your personal thoughts on the same.