Important Voice Search Statistics that You Need to Know

In 2020, voice search happens to be the new organic search and it will surely turn out to be the death of SEO. In this article, we are going to look into some of the most important statistics that you need to know in order to join this marketing revolution. Let’s started.

General Voice Search

• According to ComScore, starting this year, 50% of all searches will be voice searches. Gartner has some similar views as well, as they predict close to 30% of all searches will be conducted without a screen by 2022.

• OC&C Strategy Consultants forecasts that by the end of 2022, of all households which owns a smart speaker in the United States will rise to 55%.

• The company Activates in 2018 said that there will be close to 21.4 million smart speakers in the US alone by 2020. Adding to this, Technavio said that the voice recognition market space will be shooting to $601 million within 2020.

• The Edison Research and NPR said that one in every six Americans, which is close to 16% of the entire population of the United States, already own already a voice-activated smart speaker.

• In the month of January 2018, Alpine AI estimated that 1 billion voice searches are conducted per month.

Usage of Voice Search

• Google reported that close to 52% of people happen to keep their voice-activated speakers in their living rooms. While 25% prefer keeping them in their bedrooms. Lastly, 22% of individuals keep them in their kitchens.

• EMarketer reported that in 2017 close to 35.6 million Americans in the United States used a voice-activated assistant device. (At least once a month which is a year-over-year increase of a whopping 128.9%)

• According to Google, 1 out of every 4 shoppers tends to use voice assistants when it comes to shopping during the holiday season. It also reported that the voice-activated speakers are used as a part of daily routine by 72% of individuals in the US.

• As per the Search Engine Watch, mobile voice-related searches are 3x more likely to be local-based rather than being text-related searches.

• 65% of people who happen to own an Amazon Echo or Google Home device, have reported not being able to imagine going back to the days before they had a smart speaker. This was reported by GeoMarketing.

• According to Google, 41% of all the individuals in the US who own a voice-activated speaker, have said that they feel like they are talking to a friend or simply another person.

Demographic :

According to EMarketer, 35.8% of millennials, at least once a month, tend to use voice-enabled digital assistants. This, when compared to baby boomers, is just 10.1%.

Location World reported that every 2 in 5 adults in the U.S use voice search once daily. Also, as per the Global Web Index, every 1 in 5 adults, at least once monthly, use mobile voice search.

This brings us discussion on best voice search statistics to an end. Now, let us know some of your own thoughts on the same.