Facebook is a social networking platform. Here, people across the globe can interact live. Facebook is used by millions of people. Facebook Ads offer a wide range of audiences to your business. People can share your content with others through Facebook. Since this social site helps reach your content to a mass audience, it is obvious they would charge you. Facebook is one such site that rules the paid advertisement industry. However, certain platforms are now taking over Facebook’s popularity. These platforms have a broader reach of the audience. Just like Facebook Ads, these are also social networking platforms. We can use these social networking platforms as an alternative to Facebook Ads
Alternative to Facebook Ads
The following social networking platforms can be used as an alternative to Facebook Ads.
Instagram is one of the most used apps in the world. Just like Facebook, Instagram allows you to post videos and pictures along with captions. Instagram has higher engagement rates than Facebook. It also gives you an option to post stories. You can go as wild and creative in your stories and feed as you want. You can also create a theme for your feed. It allows you to track the views, followers, and the impact your post has created. You can keep your profile private or public.
Snapchat
Snapchat is also a social networking site that lets you send videos and images to your followers only. Though these stay for a short period, ads on Snapchat are a good alternative. If your target audience is the younger generation, then Snapchat is the place for you. It is not used by a lot of businesses, hence it has less competition. Connecting to the younger audience becomes easy when you send them snaps. It will also help you know about their reactions individually.
Twitter is a great platform when it comes to advertisements. It is one of the biggest social media platforms that have great people on them. Twitter has a special feature- the hashtags. These hashtags make it easier for people to reach out to you. Also, re-tweets help your tweets reach out to several people. Apart from this, twitter helps you by providing strategies to improve your engagement and optimize campaigns.
YouTube
The third-largest social media channel is YouTube. Unlike Facebook and Instagram, YouTube only allows you to post videos. These videos don’t have a time limit. YouTube lets you make ad campaigns and it lets you decide where you want your ad to be seen. Once you launch the campaign, track the number of views and subscribers.
LinkedIn is the biggest professional networking site. Here you can get linked to people from your profession and learn from them. This is another alternative for ads. Ads on LinkedIn mean business reaching out to a business. If you run B2B, then LinkedIn is the platform for you.
Conclusion
This article included five platforms that can be used as an alternative to Facebook Ads. This blog only provides you with social networking sites as an option, because Facebook is a social networking site itself. Apart from these platforms, you can choose other options that fit your budget and help you reach your TA. You can also use influencers as a medium to reach out to your desired audience.
