Best Social Media Strategies for Airlines
Social media is one of the most powerful marketing tools available for promoting your business. Any business organization can influence the audience by investing time, effort, and capital, into the right social media strategies. Implementing innovative marketing strategies and tactics on social media platforms can attract new customers and generate sales. Social media strategies are essential for marketing purposes, for most of the industries. However, considering the international scale at which airline industries operate, using the right social media strategies to build a strong brand image is inevitable for growth. Here is a glance at some innovative social media strategies used by airlines.
Social Media Campaigns
Every brand is striving to create an impression on social media platforms such as Facebook and Instagram. Start with paid advertisements in Instagram, Facebook and YouTube and then widen your reach and find prospect customers. Social media platforms such as Facebook and Instagram allow you to channel your advertisement campaigns to targeted audiences. You can also deliver custom tailored content for different groups of customers.
Loyalty Program
A loyalty program launched by an airline industry can be effective to reach out to audiences and transform them into potential customers. Loyalty programs provide customers with some benefits free of cost. This can be used later, during taking trips from the same airline. For example, a free upgrade or a free meal can potentially attract new customers. Such loyalty programs can be marketed through social media platforms to attract new customers.
Impact
Any type of business must create an impact on the targeted audience. Involvement in various Corporate Social Responsibility (CSR) initiatives can help establish a positive image of the company among the audience. Corporate Social Responsibility has a positive impact on various social, political, economic, and environmental factors. For example, free food samples and packets are being sent to people who reside in New York City by American Airlines. Moreover, promoting the CSR activities through online blogs, articles and paid advertising campaigns on social media platforms will bring in more customers.
Customer Experience
The airlines, like any other industry should focus on providing the best experience to their customers. When the airline’s authority responds to a personal query, it builds trust and a sense of reliability among the customers. Timely response to queries and issues on social media platforms can potentially increase the rating of your airline industry over the internet. Use social media handles, most preferably Twitter and Instagram to keep the customers updated about the latest news and offers.
Utilize Influencers on Social media
In recent years, there has been a boom in influencer marketing. Influencer marketing is a strategy that is frequently being adopted by many major industries to get a better Return of Investment (ROI). Influencers on social media platforms have millions of followers. Choosing the right influencer can effectively increase the reach of your airline industry across the globe.
This brings us to the end of our discussion on the best social media strategies for airlines. Implementing customer-friendly and service-oriented social media strategies can be used to reach out to the audience on social media.
