The Best Instagram Analytics Tools to Boost your Business

Be it a small scale venture, or a multi-billion corporation, Instagram could be used to boost your business market effectively. The United States ranks first in the number of Instagram users among all countries. There are around 120 million Instagram users in the United States alone. These numbers persuade artists, influencers, and brands to take up Instagram as a platform to increase their reach across the globe. In this article, we are discussing the best Instagram analytics tools to boost your business.

Best Instagram Analytics Tools

Instagram analytics is an essential tool to be used to squeeze out most of the benefits of an Instagram account. Instagram analytics provides you with essential insights into the performance of your Instagram account. They provide information such as your profile views, followers, likes, etc. These numbers give you an insight into how your posts are performing overall. Instagram provides you a default set of analytics tools that are built-in to the applications. This is a good tool to start with, but there are some third-party tools available online that could help you dig deeper. Several different online tools cater to different benefits for Instagram analytics. In this list, we have compiled some of the most beneficial and effective Instagram analytics tools.

Insights for Instagram

Instagram provides an inbuilt insights feature. To get access to Instagram analytics, you should own a business account on Instagram. If you do not want to set up a new business profile for Instagram, you can switch your existing account to a business profile for Instagram to access the Instagram insights features. You will be able to access the following statistics using Instagram Insights.

  • The number of profile visits for your Instagram profile.
  • Website clicks – If you have included any links in the description of your Instagram profile, the number of users who clicked on these links will be displayed.
  • The demographics of your followers including age, gender, and location.
  • The impression is a feature that helps you to find out how the users found your account.


Squarelovin is a free Instagram analytics tool available online. It is capable of giving you additional insight into the growth of your Instagram profile. Also, the performance levels of your post can be analyzed by breaking down on different time spans yearly, daily, weekly or an hourly basis. Another interesting feature that Squarelovin offers its users is it shows the best time for you to post content during the day. It also shows you the worst time to upload your post on Instagram.


Iconosquare is another Instagram analytic tool available online. All the standard tools that other analytics tools are provided by Iconosquare. Iconosquare is also capable of suggesting the best time of day to upload your Instagram post. However, there is one unique feature that sets Iconosquare apart from other similar online analytics tools. Iconosqaure enables you to view detailed statistics, comparing it with other Instagram profiles. Yet another perk that Iconosquare offers is the ability to schedule your posts. This is a paid tool, which offers a 14-day free trial as well.

Other notable Instagram analytics tools include Hootsuite, Instafollow, and Crowdfire.