Search Engine Optimization is crucial for any brand website in generating sales and reaching out to customers. After scouring through the internet on various case studies and articles, we have curated a comprehensive ultimate SEO checklist for your website. Share this ultimate checklist with your acquaintances to help them enhance their SEO rankings.
Introduction to SEO (Search Engine Optimization)
Search Engine Optimization is a process that allows your website to appear in different search results when a user searches a specific question or a keyword. Staying up to date with the latest Search Engine Optimization (SEO) trends is vital for a business website to earn a favorable search engine ranking. Google, one of the most widely used search engines across the world, makes many alterations in its search algorithms each year. Search Engine Optimization is important, especially for digital marketers, websites, and blogs.
Keyword research is a vital component that should be used in strategizing your marketing technique to boost rankings. The primary factor that is analyzed for ranking algorithms is keywords, whether or not the search is done either with text or by voice. There are many tools that can be used to prepare your list of master keywords such as SEMrush, Answer The Public, Uber Suggest, and Google keyword planner.
Foundation Checklist for SEO
Here is a checklist of basic Search Engine Optimization(SEO) elements. This checklist will allow you to find and utilize some of the popular handy tools used for monitoring the performance of your website.
1.Setting up Google Search Console
Google Search Console is an elementary Search Engine Optimization tool recommended for marketers. Google Search Console is an integral tool that allows the users to monitor the overall performance of a website in Google Search. It also allows the users to monitor the issues of your website, and provides many handy tools for marketers.
2. Bing Webmaster Tools
Another basic tool that is recommended for SEO is Bing Webmaster Tools. Bing is a search engine that is rising in popularity among Microsoft products. Bing also holds its reputation for better performance of longer search queries.
3. Google Analytics
A free tool that helps the users in determining and overviewing how the visitors use your website is Google analytics. It also helps to recognize the marketing channels that lead the users to a website.
4. Installing SEO Plugins
Many platforms engaged in content management make use of SEO plugins that are capable of optimizing web pages for search. Yoast SEO and the SEO Framework are the two most commonly used SEO plugins. They are used by content management platforms in websites that are based on WordPress. For websites that are not WordPress, use SEO plugins such as Shopify SEO manager, Weebly Site Booster, SEO Manager, Squarespace Built-In, Wix Built-in, BigCommerce FavSEO.
5. Google My Business
It is highly recommended to set up Google My Business if you have a physical location for your business. Listing your business in Google My Business can enhance your search results rankings as it displays additional information regarding your business.