A high-converting landing page can change your business to becoming more effective. Once you have a landing page that you know will get you customers, it is a lot easier to run Facebook ads, PPC ads, email campaigns, and other digital marketing campaigns (podcast ads) that bring in, new customers. Of course, first, you need to know how to write a high-converting landing page. That means answering some tricky conversion rate optimization questions, like:<\/p>\n\n\n\n
This guide doesn\u2019t answer all of those questions. It answers a lot of them \u2013 and where it doesn\u2019t give you an answer right away, it usually links to a resource that will take care of things for you. What this guide does do is show\u00a0you ways\u00a0to write down\u00a0<\/strong>a landing page that converts visitors into customers (or leads, or subscribers). It gives you a framework (the Rule of One) that takes the guesswork out of copywriting \u2013 and means you never have to start with a blank page. And it shows you exactly why high-converting landing pages convert because we can see the modification details, so that you can obtain your own high-converting landing pages whenever you require them.<\/p>\n\n\n\n The Rule of One is a framework that helps you create a powerful, high-converting copy. It states that your copywriting should:<\/p>\n\n\n\n Instead of scrambling to figure out what to put on a page (\u201cWhat should my headline be? Where should I put my CTA? Which features should I highlight?\u201d) the Rule of One helps you know exactly what to say.<\/p>\n\n\n\n When you work backward from your \u201cone offer,\u201d each bit of your landing page design and copywriting falls into place.<\/p>\n\n\n\n If you would like to understand the way to <\/strong>write a landing page that converts like hell, everything starts The common landing page offers to include:<\/p>\n\n\n\n Choose an offer that appeals to your One Reader and makes One Promise (more on those in the next sections).<\/p>\n\n\n\n Hick\u2019s Law states that it takes people longer to make a decision if they have more options to choose from. And the longer it takes to make a decision, the more likely people are to give up. Incredibly, adding more options can actually make people more likely to choose the worst available option.<\/p>\n\n\n\n Researchers Donald Redelmeier and Eldar Shafir gave doctors a 67-year old man\u2019s medical history (chronic hip pain from osteoarthritis). After two-drug regimens, the patient\u2019s options (for the doctors to choose from) were:<\/p>\n\n\n\n 72% of family doctors recommended conservative drug treatment before going through surgery. Another group of doctors got the same medical history, with one small change. This group was offered an additional choice:<\/p>\n\n\n\n In this group, 53% recommended surgery \u2013 even though either medication would have been a better choice!<\/p>\n\n\n\n \u201cApparently, the uncertainty choose <\/strong>between two similar medications led some physicians to avoid this decision altogether and recommend not starting any new medication.\u201d Psychologist Barry Schwartz has built an academic career on this type of decision paralysis. In his book The Paradox of Choice, he reviews the psychology research on decision making \u2013 and shows why having more options can lead to worse decisions.<\/p>\n","protected":false},"excerpt":{"rendered":" A high-converting landing page can change your business to becoming more effective. Once you have a landing page that you know will get you customers, it is a lot easier to run Facebook ads, PPC ads, email campaigns, and other digital marketing campaigns (podcast ads) that bring in, new customers. Of course, first, you need […]<\/p>\n","protected":false},"author":8,"featured_media":6026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5829],"tags":[4823,6441,6442,6065,5073,5383,6027],"yoast_head":"\nHow to write a landing page and its details<\/strong><\/h4>\n\n\n\n
Here\u2019s how each piece of the Rule of One tells you what to write (from bottom to top of the page):<\/strong><\/h4>\n\n\n\n
The Rule of One: One Offer<\/strong><\/h4>\n\n\n\n
What will you offer people on your landing page?<\/strong><\/h4>\n\n\n\n
with the offer.<\/p>\n\n\n\nHicks’s Law:<\/strong><\/h4>\n\n\n\n
Researcher’s Words:<\/strong> <\/h4>\n\n\n\n