{"id":10936,"date":"2020-07-07T13:12:20","date_gmt":"2020-07-07T13:12:20","guid":{"rendered":"https:\/\/myinfobag.com\/?p=10936"},"modified":"2020-07-07T13:12:23","modified_gmt":"2020-07-07T13:12:23","slug":"all-you-need-to-know-about-retail-personalization-trends","status":"publish","type":"post","link":"https:\/\/myinfobag.com\/?p=10936","title":{"rendered":"All You Need to Know About Retail Personalization Trends"},"content":{"rendered":"\n

Know about Retail Personalization Trends<\/strong>: <\/h3>\n\n\n\n

The main overarching trend you need to know is that personalization has moved beyond a buzzword to an enterprise-wide priority. You must believe that it\u2019s more of a strategy, and the continually improving scores tell us that more retailers agree. An increased prioritization of personalization was the most encouraging trend from this year\u2019s index.<\/p>\n\n\n\n

Personalization and the Customer Experience are Inextricably Linked<\/strong><\/h4>\n\n\n\n

To begin, you need to know that personalized marketing greatly improves the customer experience. Moreover, better customer experience creates stronger customer loyalty and higher customer lifetime value. Therefore, personalization isn\u2019t just surfacing relevant product recommendations and contextual content. It\u2019s about how a brand engages with customers and ensures that those communications are welcome rather than intrusive.<\/p>\n\n\n\n

Digital and In-Store Experiences Should Be Linked \u2014 But Often Not<\/strong><\/h4>\n\n\n\n

On surveying more than 1,500 consumers, people were asked about their most recent purchases and recommended retailers. A strong correlation between customer satisfaction and multichannel shopping experiences exists. Moreover, retail personalization trends are connecting digital and in-store channels.\u00a0 Less than 20% evaluated the customer\u2019s use of digital data to personalize their in-store experiences. The percentage is much higher, not counting, the \u201cstore mode\u201d options on apps from Sephora, The Home Depot, and Best Buy, among others.<\/p>\n\n\n\n

Brands Need a Policy around Data<\/strong><\/h4>\n\n\n\n

Brands ask for a lot of data, which is okay, as long as it benefits the customer. However, too often, it doesn\u2019t. If you tell a retailer that you\u2019re male, you don\u2019t want to see lots of promotions for women\u2019s clothes. Respecting privacy is tied to customer satisfaction, but misuse of data is more than an irritation. It makes the customer think that the retailer has no idea what they\u2019re doing with personal data.\u00a0Today\u2019s savvy shoppers know how retailers use their data; brands\u00a0should only collect what they need.<\/p>\n\n\n\n

Personalization Should Mean Different Things to Different Retailers<\/strong><\/h4>\n\n\n\n

Retailers are different, as are their customers. That sounds obvious, but the implications are not. One big implication is that every brand should have its personalization strategy and its unique knowledge of those customers. For example, there are retail personalization trends from Nike. One of its most passionate customer groups is ‘sneakerheads’ who eagerly collect limited or exclusive shoes. Nike has built an app, SNKRS just for them, complete with information about new sneaker launches.<\/p>\n\n\n\n

Onboarding Still Stinks<\/strong><\/h4>\n\n\n\n

On-boarding provides an important opportunity for a brand to explain its value to a customer. It can be used to encourage customers to download an app, visit a web site, or sign up for retail personalization trends. Yet most brands don\u2019t seem to realize this, and only a small percentage of retailers, over 18%, include personalized content. For example, DSW provides retail personalization to its brand and walks them through the mobile app.<\/p>\n\n\n\n

Mobile Lags<\/strong><\/h4>\n\n\n\n

Mobile strategies and implementations are lagging when it comes to personalized marketing. There are plenty of brands without mobile apps, and a few brands had so many ads and interstitials. It would be better off abandoning the whole enterprise as they engage the consumer with non-product information. Mobile was indicative of a brand\u2019s overall retail personalization trends, and Nordstrom is a great example.<\/p>\n","protected":false},"excerpt":{"rendered":"

Know about Retail Personalization Trends: The main overarching trend you need to know is that personalization has moved beyond a buzzword to an enterprise-wide priority. You must believe that it\u2019s more of a strategy, and the continually improving scores tell us that more retailers agree. An increased prioritization of personalization was the most encouraging trend […]<\/p>\n","protected":false},"author":8,"featured_media":11256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[6591,5971,4999,5073,7292,7633],"yoast_head":"\nAll You Need to Know About Retail Personalization Trends<\/title>\n<meta name=\"description\" content=\"It can be use to encourage customers to download an app, visit a web site, or sign up for retail personalization trends. Yet most brands don\u2019t seem to...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myinfobag.com\/?p=10936\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All You Need to Know About Retail Personalization Trends\" \/>\n<meta property=\"og:description\" content=\"It can be use to encourage customers to download an app, visit a web site, or sign up for retail personalization trends. Yet most brands don\u2019t seem to...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/myinfobag.com\/?p=10936\" \/>\n<meta property=\"og:site_name\" content=\"MyInfoBag\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-07T13:12:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-07T13:12:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/myinfobag.com\/wp-content\/uploads\/2020\/07\/online-3217733_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"829\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/myinfobag.com\/#organization\",\"name\":\"MyInfoBag\",\"url\":\"https:\/\/myinfobag.com\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/myinfobag.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/myinfobag.com\/wp-content\/uploads\/2020\/03\/insta.jpg\",\"width\":110,\"height\":110,\"caption\":\"MyInfoBag\"},\"image\":{\"@id\":\"https:\/\/myinfobag.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/myinfobag.com\/#website\",\"url\":\"https:\/\/myinfobag.com\/\",\"name\":\"MyInfoBag\",\"description\":\"All Financial Information Under One Belt\",\"publisher\":{\"@id\":\"https:\/\/myinfobag.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/myinfobag.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/myinfobag.com\/?p=10936#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/myinfobag.com\/wp-content\/uploads\/2020\/07\/online-3217733_1280.jpg\",\"width\":1280,\"height\":829,\"caption\":\"All you need to Know about Retail Personalization Trends\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/myinfobag.com\/?p=10936#webpage\",\"url\":\"https:\/\/myinfobag.com\/?p=10936\",\"name\":\"All You Need to Know About Retail Personalization Trends\",\"isPartOf\":{\"@id\":\"https:\/\/myinfobag.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/myinfobag.com\/?p=10936#primaryimage\"},\"datePublished\":\"2020-07-07T13:12:20+00:00\",\"dateModified\":\"2020-07-07T13:12:23+00:00\",\"description\":\"It can be use to encourage customers to download an app, visit a web site, or sign up for retail personalization trends. Yet most brands don\\u2019t seem to...\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/myinfobag.com\/?p=10936\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/myinfobag.com\/?p=10936#article\",\"isPartOf\":{\"@id\":\"https:\/\/myinfobag.com\/?p=10936#webpage\"},\"author\":{\"@id\":\"https:\/\/myinfobag.com\/#\/schema\/person\/c0d93a9ec13bdeb12e55eb1e783ec74b\"},\"headline\":\"All You Need to Know About Retail Personalization Trends\",\"datePublished\":\"2020-07-07T13:12:20+00:00\",\"dateModified\":\"2020-07-07T13:12:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/myinfobag.com\/?p=10936#webpage\"},\"publisher\":{\"@id\":\"https:\/\/myinfobag.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/myinfobag.com\/?p=10936#primaryimage\"},\"keywords\":\"brands,customer,data,marketing,mobile apps,retail personalization\",\"articleSection\":\"Finance\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/myinfobag.com\/?p=10936#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/myinfobag.com\/#\/schema\/person\/c0d93a9ec13bdeb12e55eb1e783ec74b\",\"name\":\"MyInfoBag\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/myinfobag.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/864d6778168b7ecad326a6f127d73c00?s=96&d=mm&r=g\",\"caption\":\"MyInfoBag\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/myinfobag.com\/index.php?rest_route=\/wp\/v2\/posts\/10936"}],"collection":[{"href":"https:\/\/myinfobag.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myinfobag.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myinfobag.com\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/myinfobag.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10936"}],"version-history":[{"count":7,"href":"https:\/\/myinfobag.com\/index.php?rest_route=\/wp\/v2\/posts\/10936\/revisions"}],"predecessor-version":[{"id":11690,"href":"https:\/\/myinfobag.com\/index.php?rest_route=\/wp\/v2\/posts\/10936\/revisions\/11690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/myinfobag.com\/index.php?rest_route=\/wp\/v2\/media\/11256"}],"wp:attachment":[{"href":"https:\/\/myinfobag.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myinfobag.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myinfobag.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}